Universitas Airlangga
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Journal Article•Tahun 2022•Scopus Q2

Influences of Social Learning on Customer's Intention to Download an Application from a Start-up Company

Penulis / Authors

Army Justitia, Dyah Ambarrina, Indra Kharisma Raharjana, Nurul Z. Dina, Nor A. Iahad

Publikasi / Jurnal / Konferensi

TEM Journal (Vol. 11, No. 4, pp. 1658-1667)

Identifier Digital (DOI)

https://doi.org/10.18421/TEM114-27

Abstrak

Investigates the cognitive and social mechanisms affecting customer adoption of software applications in digital start-up ecosystems through social learning constructs.

Kata Kunci

Social Learning Theory, Digital Adoption, Mobile Application, Information Systems

Format Sitasi BibTeX

@article{caiis_pub-5,
  title = {Influences of Social Learning on Customer's Intention to Download an Application from a Start-up Company},
  author = {Army Justitia, Dyah Ambarrina, Indra Kharisma Raharjana, Nurul Z. Dina, Nor A. Iahad},
  journal = {TEM Journal},
  year = {2022},
  doi = {10.18421/TEM114-27},
  pages = {Vol. 11, No. 4, pp. 1658-1667},
}